Employers caught in a tangled Web 2.0The popularity of social networking sites and blogs is bleeding into the workplace, raising productivity and security concernsBy Mary Gleason and Anthony Moffatt03/12/2008|Canadian Employment Law Today Web 2.0 can hurt budget, security and image The term “Web 2.0” refers to the trend of web-based communities focused on collaboration and sharing among users, such as social networking sites. Popular Web 2.0 favourites such as MySpace, Facebook and blogs, have revolutionized the Internet. More than ever before, individuals are eager to carve out a space for themselves online and put their thoughts and opinions to family, friends or even the public at large. However, Web. 2.0 is costing companies hundreds of millions of dollars in productivity. A September 2007 BBC News study, for example, estimated Facebook alone costs U.K. employers about $260 million Cdn a year in lost productivity. It’s also raising the stakes for managing trade secrets and confidential information. In addition, this phenomenon has resulted in a paradigm-shift in the world of marketing: Carefully polished brand images and reputations are now regularly tarnished by front-line employees who make Internet posts — and the news. Web 2.0 is fast becoming a new legal battleground between employers and employees. To Read the Full Story, Subscribe or Sign In Remember Me Forgot Password If you are a current Subscriber, please click here to set-up or update your login information.